{"id":2816,"date":"2014-03-14T11:35:36","date_gmt":"2014-03-14T10:35:36","guid":{"rendered":"https:\/\/www.farmaindustria.es\/web\/?p=2816"},"modified":"2014-03-15T09:09:48","modified_gmt":"2014-03-15T08:09:48","slug":"farmaindustria-estrena-web-reforzando-el-caracter-innovador-del-sector-farmaceutico","status":"publish","type":"post","link":"https:\/\/www.farmaindustria.es\/web\/prensa\/notas-de-prensa\/2014\/03\/14\/farmaindustria-estrena-web-reforzando-el-caracter-innovador-del-sector-farmaceutico\/","title":{"rendered":"FARMAINDUSTRIA estrena web reforzando el car\u00e1cter innovador del sector farmac\u00e9utico"},"content":{"rendered":"

\"20140314_111437\"<\/p>\n

Farmaindustria<\/strong> <\/a>estrena esta semana una nueva p\u00e1gina web que cumple con el prop\u00f3sito de acercarse m\u00e1s a la sociedad<\/strong> y ofrecerle informaci\u00f3n actualizada, con formatos accesibles y did\u00e1cticos y ofrecer una imagen m\u00e1s moderna, profesional e innovadora de la Asociaci\u00f3n, en l\u00ednea con el sector al que representa.<\/p>\n

El Director General de Farmaindustria, Humberto Arn\u00e9s, acompa\u00f1ado por Mario Tasc\u00f3n, socio director de Prodigioso Volc\u00e1n, empresa encargada de realizar la nueva web, fueron los encargados de presentarla hoy p\u00fablicamente.<\/p>\n

Con este espacio en internet, Farmaindustria desarrolla un nuevo canal de servicio a la sociedad que pretende abrir el sector a la opini\u00f3n p\u00fablica y establecer un veh\u00edculo de comunicaci\u00f3n transparente a trav\u00e9s del cual ofrecer informaci\u00f3n sobre la industria farmac\u00e9utica innovadora en Espa\u00f1a, su esfuerzo en materia de I+D y su aportaci\u00f3n a la econom\u00eda espa\u00f1ola<\/strong> en t\u00e9rminos de valor a\u00f1adido. Esta p\u00e1gina, adem\u00e1s, integra las nuevas herramientas de comunicaci\u00f3n 2.0 para favorecer el conocimiento del sector.<\/p>\n

Acceso y multidistribuci\u00f3n de contenidos<\/b><\/p>\n

Esta iniciativa busca facilitar sistemas de acceso y multidistribuci\u00f3n de contenidos a trav\u00e9s de un dise\u00f1o atractivo y un lenguaje sencillo y claro<\/strong>. Para ello, adem\u00e1s, se ha apostado por el uso de im\u00e1genes, apoyos gr\u00e1ficos e infograf\u00edas con los que comunicar y transmitir datos e indicadores de forma comprensible.<\/p>\n

El objetivo de este nuevo portal de Farmaindustria, que aglutina distintos sitios webs que hasta ahora ten\u00eda la Asociaci\u00f3n, es que la sociedad conozca mejor el valor que esta industria aporta al progreso econ\u00f3mico y social<\/strong> y a la calidad de vida de los ciudadanos.<\/p>\n

Esta nueva herramienta cuenta con un dise\u00f1o responsivo, que se puede consultar desde cualquier dispositivo<\/strong>, incluidas tabletas y tel\u00e9fonos m\u00f3viles, y est\u00e1 desarrollada en c\u00f3digo abierto, en WordPress, a trav\u00e9s de herramientas colaborativas que responden fielmente al car\u00e1cter propio e innovador del sector farmac\u00e9utico.<\/p>\n","protected":false},"excerpt":{"rendered":"

Farmaindustria estrena esta semana una nueva p\u00e1gina web que cumple con el prop\u00f3sito de acercarse m\u00e1s a la sociedad y ofrecerle informaci\u00f3n actualizada, con formatos accesibles y did\u00e1cticos y ofrecer una imagen m\u00e1s moderna, profesional e innovadora de la Asociaci\u00f3n, en l\u00ednea con el sector al que representa. El Director General de Farmaindustria, Humberto Arn\u00e9s, …<\/a><\/p>\n","protected":false},"author":3,"featured_media":2823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nFARMAINDUSTRIA estrena web reforzando el car\u00e1cter innovador del sector farmac\u00e9utico - FarmaIndustria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmaindustria.es\/web\/prensa\/notas-de-prensa\/2014\/03\/14\/farmaindustria-estrena-web-reforzando-el-caracter-innovador-del-sector-farmaceutico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FARMAINDUSTRIA estrena web reforzando el car\u00e1cter innovador del sector farmac\u00e9utico - FarmaIndustria\" \/>\n<meta property=\"og:description\" content=\"Farmaindustria estrena esta semana una nueva p\u00e1gina web que cumple con el prop\u00f3sito de acercarse m\u00e1s a la sociedad y ofrecerle informaci\u00f3n actualizada, con formatos accesibles y did\u00e1cticos y ofrecer una imagen m\u00e1s moderna, profesional e innovadora de la Asociaci\u00f3n, en l\u00ednea con el sector al que representa. 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